At the beginning of the COVID-19 pandemic, many companies were searching for appropriate ways to be wisely sensitive about what to say and how to say it. Yes, time has passed, but guess what? We are still in the middle of a pandemic. As of this writing, the U.S. is at a 14.7 percent unemployment … Read More
Your business is about to reopen after the COVID-19 lockdown. You have a lot of process and details to handle to reopen. However, your customers, staff and other stakeholders have to trust your plans if they are going to show up. So, what can you say? Here are five principles to get you started: ONE: … Read More
It’s only May, but fall conference season is in full swing….at least it usually is this time of year. The COVID-19 pandemic has created a conundrum for businesses that hold in-person events. While it was clear that spring conferences needed to be rescheduled, canceled or go virtual, it’s too soon to tell what fall may … Read More