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There’s a popular Yiddish word, sechel, which means common sense. We’ve all likely seen illustrations recently in which companies have attempted to push boundaries to generate attention and excitement, but may not have considered the backlash they would face. An obvious example of this is Pepsi. The ubiquitous Kendall Jenner was recently featured in an … Read More

There’s an elephant in the room, so let’s get that out of the way (not literally, despite my proximity to the National Zoo). I have not posted a blog in months. Why? Well, in 2016 I was fortunate enough to grow my business, and spent my time doing quite a bit of writing for clients … Read More

What industry are you in? Technology? Financial services? Retail? Energy? Health care? How long have you been working in this industry? Chances are if you answered more than five years, you’ve seen some seismic shifts along the way. Take the PR industry for example. When I entered the field, we routinely issued press releases through … Read More

Focus. Inspiration. Confidence. Integrity. Passion. Innovation. Authenticity. Stoicism. Positivity. Persistence. Accountability. These are just a few of the words used in Entrepreneur’s March leadership issue, which describe the qualities the best leaders possess. Thanks to my relationship with Women In Technology, I was invited to attend a riveting workshop hosted by the author of The … Read More

Last week, my client, Ebeth Johnson, known as the Breastfeeding Chef, launched a website featuring Beads by Ebeth, a line of men’s and women’s bracelets. Profits from the sale of each item help fund the creation of events, courses, consultations and resources that improve the health and wellbeing of breastfeeding mothers and their families. She explains … Read More

In commemoration of Martin Luther King Day, let’s take a moment to not only celebrate Dr. King’s life and extraordinary achievements, but to recognize and consider how his expert communication skills helped him promote his ideas and mobilize the nation. These skills proved vital to his success. So, how precisely was he able to accomplish … Read More

When Succession Communications opened its doors in October, I posted a blog about why I founded the company. We are focused on counseling companies on how to use strategic communications to shape the future of their business, and “PR to Power Your Growth” is our tagline. In my mind, succession means the next phase or … Read More

I launched Succession Communications just two months ago and officially became an entrepreneur. I’m learning something every day about what it takes to run a business successfully and to accomplish my goal of delivering the best possible service to my clients. In my experience, small and mid-sized companies raise a number of questions about enhancing … Read More

This time of year – especially during Thanksgiving week – it’s natural to take a step back and reflect on what we are grateful for. My path that led me to pursue communications as a career was a bit of an unusual one, primarily because it happened so early in my life. Before I was … Read More

Over the course of my nearly 20 years in the PR business, I’ve noticed a handful of trends and learned several best practices. For anyone starting out in the business or just interested in learning more about it, here are five rules to live by…plus a bonus rule for good measure! Plan, But be Prepared … Read More